Wednesday, January 29, 2014

The connection


The Consumer:  A republic of Fat
By Michael Pollan

 
According to the author it seems that corn has being our worst enemy since the nineteen century and everything starts at the very ground of the farms. The overproduction of uneatable corn that has to be processed in order to be consumed; it seems to be the perfect solution for the government to feed all Americans at an affordable price for the food that they consume every single day. Just like the alcohol abuse that took off in the nineteen century because corn made it so affordable, leading to alcohol diseases; now corn has found another way to shine and that is through obesity caused by one main factor, the high consumption of sweeteners that come from the high production of corn syrup, and as we all know the high fructose syrups has no nutritional value for our bodies.

 

Research and Destroy
By Daniel Van Der Velden

 
I believe that it is important for designers to produce meaningful things that can help in the needs of consumers and not just to satisfy their desires. It seems that the corporate world has taken over many designers and there is a need for that path to be broken.

 

 
The two previous readings can be linked with each other. The overproduction of corn in the above article and the farmers are the designers in that case. There is pollution in both cases in the design world the corporate culture seems to control the design that is being produced and driven by “wants”, and as for the farmers their overproduction of corn is driven by the “wants” of the government in order to feed America.

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